Marc doesn't really speak "software architecture" but he gets his point across. He wants vendors who deliver rich media from servers to open up their architectures. Application interoperability. Content reformatting. Data exchange protocols.

I think Marc wants users to be able to move snapshots, home movies, blog posts, and music tracks from service to service, vendor to vendor.

This means standardizing (commoditizing) file formats, giving up your proprietary formats or supporting others'. What is the business appeal? Lower switching costs mean competition migrates from file formats to other value add. Helping users put their content to use. Integration. Aggregation. Syndication. Manipulation and Editing. Service and Support. Community and Workflow.

This becomes absolutely great for users everywhere. Good for telcos, ISVs, portals.

What's missing from this vision? Edge devices as servers. PCs, laptops, home appliances, PDAs, phones. Just a little tweak.

via Oliver Wrede:

Building on the success of Weblogs for personal Web publishing, enterprises are starting to tap into blogs to streamline specific business processes such as intelligence gathering or to augment traditional content-and knowledge-management technologies. more...