Euan Semple catches Flemming Funch pondering his brand:

But now, my own problem is, unfortunately, that at this point I can't really tell you what my own core competency is. I am quite capable in several, rather diverse areas, but I can't tell you in 30 seconds what I do, without making you confused. The kind of stuff I usually would feel like putting on my business card would tend to make people look puzzled and ask "How on earth would you make money on that?". My current business card says "Linking the people who change the world". Sounds good, and I get a certain amount of admiration for that, but nobody's gonna hire me to actually do that.

I think it is harder to pigeonhole bloggers. More of you comes out through your posts. The advantage: each part of you reaches new audiences. The downside: you become harder to reduce to a slogan or sound bite.

Flemming's blog, Ming.tv, is a great blend of business, technology, and life. His bio is great, blending pro and personal, getting his personality, interests, priorities, and accomplishments across.

His web resume gets specific about what he seeks in a gig. Recruiters love this stuff.  

Contracting mutually beneficial relationships and partnerships. Please don't contact me about regular employment.

Creative and challenging software projects, preferably cutting-edge Internet related, or webserver administration and automation projects. Collaboration, Self-Organization, Knowledge Management and Web Services would be some good keywords. Preference for projects that involve communication with all stake holders, and the opportunity to see a project through its whole life cycle. Preference for projects that involve creativity and independent, self-motivated work.

A hybrid resume, it has both a chronological work history and functional descriptions. Sections like "Firsts" and "Supervisory skills and experience" balance the usual lists of technologies and IT jargon.

[a klog apart Bloggers for Hire]