4.9 - South Of Fiji Islands TIMESTAMP (UTC) LAT LONG DEPTH MAG COMMENT 2003-03-06 18:47:03 -24.72 179.8 500.4 4.9 SOUTH OF FIJI ISLANDS

Good use of technology.

Next steps...

News readers to filter incoming items. While you could do full text, like most email clients, it's more useful to compare against structured data. This assumes the RSS feed is an envelope for a more structured description. In this case, an earthquake with lattitude and longitude marked up.

Selectively alert me. For example, earthquakes near a city or state where my family lives. And if you can do it for quakes, why not for your supply chain? You daily calendar? For whatever?