What makes blogging different than wikis or other web sites? Among other factors, blogs emphasize the home page over site hierarchy. This lowers a blog reader's and a blog writer's
cognitive burden. Three examples:
- Fresh stuff is prominent. Unlike other sites, readers always know where to look for updates and top of mind. Contrast with your typical corporate site of a thousand pages and no trusted way to know what is new. The old rule that fresh content attracts return visitors remains true.
- Writing precedes organization. In wikis and most web sites, you first decide where in the site you are going to add or revise content. Blogging says "write first, worry about filing later." This has the benefit of shortening the distance between thought and captured utterance. It also frees the blogger from squeezing an idea into an existing box.
- Write once, Save to everywhere. Not only is the distance from thought to paper shortened, blogging (and other [CMS] tools) also lets you route your post. Depending on the tool, you can distribute your post to multiple blogs, to email distribution lists, to [RSS] subscribers. You can also make the post visible to readers navigating by broad categories, by finely keyworded topics, and by criteria inferred from the post's content. So routing can be an afterthought. And bloggers know that their first impulse should be to open the blank page and write.
p.s. I originally posted this on Saturday, 3 January, but I somehow lost it (operator error). I noticed it was gone when Michael Boyink mentioned it (well considered comments, Michael). I recovered it from a copy kept by eVectors' k-collector (gracie).
[a klog apart]
The title of this post is the goal, not the result.
Do you know of other blog awards?
. Updated: 2/1/2004; 7:03:12 AM
