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|Phil Wolff's subversions...|
Saturday, April 03, 2004
( comments) # 2711 10:46:24 AM G! DayPop!. Mail is part of Google's enterprise strategy." title="Write to Phil">email
Jeff Jarvis says Google email (gmail) is just another portal me-too.
I don't think so, Jeff.
Email has juice. Only telephones are used more.
40% of a company's knowledge is stored in its email boxes, hidden from intranet search engines, locked away on desktops. Email is rich with:
evectors' ZOË demonstrates the value of combing through your mail to fuel search and reveal context.
For Google, this has three strategic benefits:
How does Yahoo differ from Google?
Where Yahoo sells communication, Google sells context.
Where Yahoo brings integration, Google leads with relevance.
Where Yahoo! lets you type up a "buddy list", watch Google tweak your orkut social network with clues from your mailing behavior, and vice versa.
Where Yahoo uses their toolbar to access their many services/properties, Google's toolbar will observe your browser experiences. And that includes now sending and reading email, surfing, news watching, reading and writing weblogs, following and posting to usenet, and shopping. With email, orkut and your toolbar, they now can create a compound profile of your interests.
Context, relevance, experience. Tough to beat.
This is my Blogchalk: United States, California, Oakland, Adams Point, English, Phil, Male, 41-45.
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