Dear Klogger:

Over the last five years, how many hours have you spent on your resume or CV?

One? Two? Ten?

Let's say 2 hours a year out of 2000 working hours, being generous.

Now how much time have you spent writing to your blog? Ten minutes a day, one day off? That's 50 hours a year. Time spent describing yourself, whether that was your intention or not.

So at least an 10 times more information lives in your weblog than your résumé.

And it is fresher.

And in your voice.

And covering a broader range of topics.

And hyperlinked.

And linked-to.

So there is more of you in these documents.

How does this create value, from a worker lifecycle view?

It improves search.

I'm looking to fill a present or future job. That job needs the person doing it to know things. It helps if they have experiences (stories) that prove they can do what we'll ask of them. We want them to fit not only the job, but the people with whom they will work. And we hope they bring points of view that complement the existing/prospective team's strengths and weaknesses.

Before, I had to try to find the right interview list working off of 500-1000 words of advertising on your stale résumé (updated on average 2-3 years' ago).

Now I can use Google and other tools to find many small connections that sum up to the job's requirements.  

Your blog's oodles of datapoints say who you are better than any darned résumé. What interests you? What you've been reading and studying? Who you know, how you think, how you face social challenges and life obstacles. This is richer information.

And you are more likely to turn up correctly in a search even if some darned "keyword" is missing.

So more of the right people show up in the short list.

Start with just your own small to mid-sized business. This value is massively important in knowledge driven enterprises, like law firms and other professional service orgs. It helps manage careers, assign projects, coordinate work, solve problems, plan for succession.

Or, looking outside your firm, to find your circle of prospective employees and business partners.

HR pros spend fortunes managing résumés. Google applicant tracking system, job ad distribution, and job board for examples of this $billion industry.

Klogs, and tools that help you mine them, improve your marketability (as employer or worker) over those who only use résumés.

Now is the time to understand the medium. Time to develop and integrate those mining tools. Time to klog.

Phil: AIM Y! @Ryze