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Sunday, February 15, 2004 Go to this day's page

design   life   obituaries a la blog   public policy  

TechNoir: "I met this man years and years ago and I have seen him repeatedly over the years even had dinner with him. If you really knew your comic history and you were on the con circuit you knew Julie Schwartz."

ABC reported the death of Julius Schwartz, Editor, DC Comics. Batman animated in the 1990sHe "rescued the superhero genre from near extinction in the 1950s. Revived and modernized Batman, The Flash, Green Lantern." Hawkman, Atom, The Justice League of America, and Superman too.

Maggie Thompson: This is the man who, more than any other, can take credit for the fact that we can still buy comic books today. The field continues to evolve — and maybe he’s been better equipped to handle that evolution, simply because science fiction was old stuff to him by the time he entered our field six decades ago. But — no matter how much we do admire the writers and artists who have entertained us — it’s Editor Julius Schwartz who came up with a formula that turned out to be a winning equation for our field.

This was important.

His rework of character, plot, theme, and visual design showed that each stupid little work can be reincarnated. Adapted to the times. Repurposed for other media. Giving power to authors and artists, and birth to entire media industries.

Where do you think West Side Story came from? Hollywood and Broadway made Romeo and Juliet over and over for decades. Then Julie showed that something old can be made new again. 

If you haven't followed graphic novels and comics for the last twenty years, you may not know that Batman has been interpreted and reinterpreted by more than a hundred different creative teams. Schwartz paved the road so we can enjoy the Caped Crusader set in times Edwardian and apocolyptic, as a boy and an old man, broken hearted or beyond vicious, political or anarchic, isolated or a family man. All being true to Bob Kane's central character while infusing their own imaginations and visions.

So what?

When the American masses stopped reading literary classics and listening to opera, the storytellers of Hollywood and Rockefeller Center turned for stories to the franchises of the dime novel, the genres of the comic book. Westerns. Science Fiction. True Romance.

Before Disney opened theme parks, DC Comics proved even little cartoons have enormous market potential. Properties long dead can breathe new cash flow.

So we have media conglomerates. And a war for the intellectual property commons. I can repurpose Beowulf and Icelandic sagas, and Shakespeare. But when does Time Warner's Batman franchise enter the public domain? When can I put on a Batman school play or write a short Silver Surfer story without their permission, without paying for the privelege? 

I love that storytellers renew and reinvigorate modern myths. So when you see Spiderman 2 and the Punisher this summer, or Hellboy, Starsky & Hutch, The Stepford Wives, Man-Thing, Catwoman, Alien vs. Predator, Astroboy, or Scooby Doo, give a nod to Julius Schwartz.

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( comments) # 2705 4:36:59 PM G! DayPop!email


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