Matt Mower skyped me in my early morning hours. Blame errors or recollection on being awake all night.

Speaking from theory, what might be some core business cases for intranet blognets?

Project communication.

Team blogs. Project aggregators and RSS feeds. Individual blogs. Blog your thinking as you scope the project. Blog flash reports. Meeting minutes. Task notes. Use a blog-to-email gateway for stakeholder communications. Socialize new project members faster and more completely. Create better after action reports.

Projects often fail due to poor communication. Blogs aren't a magic pill, but they are a fast and cheap way to produce more and better communication. More, because blogs lower some of the barriers to communication and create personal and peer reinforcement for sharing. Better, because blognets' social nature also improves the quality and context of those communications. The PMBOK describes a basic project communication; you can live it with blognets.

Scale social network from small to medium, medium to large

When your workforce can fit in your neighborhood Starbucks, everyone knows each other. Blognets help you scale that experience. Do you plan for growth? Foster blognets to smooth the way, to preserve values and culture, to reinforce the informal organization that gets things done.

Cross stovepipes

Marketing doesn't talk to engineering? Raise two blognets. Expose them to each other with discovery tools. Not only are you getting blogging's baseline benefits, hidden processes and thinking see daylight, and you can improve the quality of dialog.

Due diligence

Merging with another department or company? Buying one in the next few years? Selling your company? Start your blognets now. Help appraisers value your org's social capital. Reveal the power of your informal networks, your workforce's individual and collective knowledge and capacity.

You're buying one of two apparently identical firms, but one has a healthy blognet. Which has lower risk? Which gives you an added factor to consider, reinforcing management's claims?

Transition and Continuity Management

Your chiefs adopt a new strategy. The new direction calls for changing the workforce over 2-3 years. Layoffs. Mergers. Retraining. Recruiting. Retirement. For the chiefs, blognets shorten new hire learning curves. Help two organizations merge their informal social networks faster and with less struggle. For individuals, blognets strengthen your personal brand (good or bad, but stronger) and improve your marketability within the enterprise.

And I haven't even evoked tying blogs to your enterprise systems and processes.

[a klog apart]