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Thursday, July 31, 2003
public policy shrubbery strategy
For about $12,000 you can run a 4" x 5" ad in the business section of the San Jose Mercury News every day for a month, reaching about going to 350,000 households each day, perhaps being read by the same 1.3 million people (9.2 cents per thousand). Or, for about $6,500, you can run a larger ad that goes to 20 million households (3.3 cpm). That's right: advertise yourself in the upcoming recall election. Run on the "Better Tantric Sex" slate or the "A vote for me is a vote for the crunchiest chicken wings in Alameda county" platform. We're talking recall marketing folks. The opportunity of a lifetime. Your name in every registered household. We'll even throw in a head shot. Postage paid. Just be sure to register Republican. You don't want your brand associate with Davis, after all. I'll be glad to help you set up your campaign weblog. "Write me" or leave a comment.
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