Jupiter teases with more demographics.
Jupiter Media's Jupiter Research's announced a new report, Weblog Best Practices: Seizing Business Benefits, by Melissa Stock. Reading its prospectus, the report approaches the blogosphere as an audience pool and advertising target. Keep this in mind as you read Jupiter Media's CyberAtlas' Robyn Greenspan's tidbits:
- 2 percent of the online community has created a blog
- 60 percent of bloggers are dialing up
- 57 percent have a household income below $60,000 per year
- Blogging is split evenly among the genders
- 70 percent of bloggers having an online tenure of more than 5 years
- 4 percent of the online community read them
- 60 percent male
- 61 percent in homes where the total income is more than $60,000 per year
- 54 percent dial-up vs. 46 percent broadband
- 73 percent of blog readers have been online for more than 5 years
Blog readers are richer and more male (don't those two often correlate?) than bloggers.
Does Jupiter count online diarists (Diaryland et al) as bloggers? How about photoblogs and moblogs?
What is a blog reader: Readers who are not bloggers? Or Readers who blog too? If so, that makes the differences between the blogging community and its voyeurs even more extreme.
The dial-up percentage seem low, considering the number of bloggers ex-United States. Same thing for income levels. Potential domestic or English language bias?
I'm eager to learn more of Jupiter's methods, maths, and definitions; needed to interpret results.
Thanks also to Lilia "Mathemagenic" Efimova for the tip.