Blogger, LiveJournal, and TypePad have 68% GoogleShare
Elise Bauer asks: which blog publishing systems share the market?
Working from Google hits, Ms. Bauer reports market share:
- 30% - Blogger
- 23% - Live Journal
- 15% - TypePad
- 7% - Diaryland
- 7% - Movable Type
- 18% - other
She cautions that some blogs are invisible (dark blogosphere) and some are hyperlocal (linking within communities).
Why are some blogging tools or platforms more Google friendly than others, at least in terms of this kind of study?
- Strong vs. Weak Template Branding. Some tools make it easy to hide the makers 's mark on your weblog. As more people use pre-built templates from hosted services like The Big Four (Blogger, LJ, TP, and DiaryLand), they are more likely to keep the "powered by" link, than bother to remove it.
- Ping Power. How does a search engine know you've updated? One way is that your blogging tool says so. Ping servers receive a short notice that your site is updated. Does the vendor default to public notification of updates to your site? Do they notify more than one ping server? If so, search engines like Google and Technorati are more likely to discover more blogs and more pages on those blogs.
- Per-Post-Privacy. Live Journal, Xanga, and other tools provide access control for each post. This means that while your home page may be public, many of your blog post archive pages are hidden. This reduces both page count and new blog discovery.
- Family Plans. Does the vendor build in incentives for users to pimp their friends, bringing others into a platform and to use the same tool? For example, SixApart has commentor authentication (single-sign-on) across all TypePad and many Movable Type sites. You can't share your private Live Journal post with a friend unless she registers. AOL lets you blend relationships across media, from your buddies' IMs to their weblogs to their emails. This keeps the brand prominent and visible to Google.
- Built-In Search. Blogging tools that use in-house search don't push Google to recrawl existing weblogs.
- SEO'd Templates. There's a whole profession of Search Engine Optimization. This affects ranking and visibility. Some vendors templates are more SEOptimized than others.
- Off-Brand Software. Firms like Movable Type and pMachine make software. They run on private servers, not hosted. This means it's more likely to be completely debranded. Even though Google may crawl the page, it may not link back to the vendor, and won't show up in a search for "pMachine".
Other market share questions to ask:
- Share of active users? Millions of weblog pages discovered by Google are on unborn (never got started) or dead weblogs.
- Contrast with other search engines? Are all search engines equal?
- By country? Blogging platforms popular in Iran, Poland, and China didn't make the list.
- Behind firewalls? Perhaps by survey methods.
- Share of paying users? What's the share of those willing to pay for weblog software or hosting?
- Share by use? Diarists vs. Individual Blogger vs. Workplace Blogs.
via Marc's Voice.
18 Comments:
Bear in mind also that typepad is huge in Japan since the NTT started to offer it to their customers.
I thought that 23% for LiveJournal was a bit small, considering that Alexa says that LJ has more traffic than Blogger, Typepad, etc., but then it occurred to me that LJ doesn't allow search sites to index all of its journals. It used to be the standard on LJ that all spidering was turned off, because it was putting quite a hit on the servers.
As a result, I wouldn't be surprised if LJ had twice as much traffic as google reports, but that a higher percentage is not indexed by search engines.
Interesting, Mark. But apples and oranges. Google counts citations (links) while Alexa counts attention paid (traffic).
Both numbers are probably in the right neighborhood. More blogs and web sites link to Blogger blogs. This is a natural consequence of syndication and open exposure to Google search.
But more attention is probably paid to LJ pages. By my observation, their circles of friendship and readership are smaller, more loyal and intimate than most Blogger-hosted blogs.
This post has been removed by a blog administrator.
This post has been removed by a blog administrator.
This post has been removed by a blog administrator.
Hi, my name is alizee_bi
from United States
, i like your web site, very good job !
, my web site , my e-mail: alizee_bi@hotmail.com
Hot Sexual dating personals
Sexy Chat/Web-Cam
1. Hot Match - Maker
2. Fulfill your Passion
3. Sex and Swingers
OFF Topic... Please Delete if not OK!
Hi, my name is sexy-girl
from United States
, Hi, my name is Gauge, i'love your Website. Very Good Job.
, my web site , my e-mail: gauge_amatrice@hotmail.com
Hi, my name is britney_et_samantha
from United States
, Join The Orgie
, my web site , my e-mail: samantha_brinks@hotmail.com
what is this? Why do I get a list? Can I trust the content...
http://date.shagdr.com
Thanks
Sue Tully
Hi, my name is bimbo
from United States
, Download The Video Paradise Here !
, my web site , my e-mail: cyntia_bimbo@hotmail.com
Hi, my name is http://alizeevideosx.free.fr
from alizee_bimbo
, hi, your site is very good, please look at mine too !
, my web site , my e-mail: United States
Hi, my name is divx videos x
from United States
, hello !
, my web site , my e-mail: divx.videos.x@sexbot.com
www.microrange.com a le plaisir de vous faire decouvrir: recyclage dechet informatique Did you mean: recyclage informatique and recyclage dechet recyclage.dechet@free.fr
Galeries Videos X - X Movies - Free Gallery
Recyclage informatique ! Venez Vite decouvrir: recyclage informatique Did you mean: recyclage dechet
Very intersting topic I think.
Gives me a lot more infomation.
I really like this site.. it's one of the most interesting blogs i found on the internet.
Keep up the good work!
Grtz
Kevin
Post a Comment
<< Home