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Tuesday, March 08, 2005

LiveJournal churns users and squeezes small hosts

A little over six months ago (191 days) I looked at LiveJournal software's population. LJ software powers a number of sites, and I looked at 14 of them. Since then:

  • LiveJournal's share grew from 88% to 90% of the community.
  • SocialJournal folded. It had 189 active users of the 5255 who'd once tried or used the service.
  • The number of cumulative accounts grew 39% to 8.7 million.
  • The number of active accounts grew 10% to 1.67 million.
  • Growth was not evenly distributed. Only 4 of the 13 services experienced growth in Active Users (users updating in the last 30 days). The two largest (LiveJournal and GreatestJournal grew 13% and 11% respectively). Two of the smaller communities (InsaneJournal and Mweb) grew too, but the other nine lost active users.

This suggests:

  • Consolidation. The big get bigger. The smaller fight for scraps.
  • Critical mass helps the smaller survive.
  • New blood matters. In the last six months, two million people tried LiveJournal, 74 thousand a week. But after abandonment (people who stop blogging) and defection (those who switch to other services), LJ came out only 170 thousand active users ahead. That's a lot of new traffic to do a little better than breaking even.
. 29-August-2004 8-March-2005 191 days
Cumulative accounts Active in Last 30 Days Cumulative accounts Active in Last 30 Days Account Growth Active Growth
livejournal.com 4,346,145 1,337,754 6,366,282 1,508,359 146% 113%
greatestjournal.com 497,134 97,303 817,677 107,996 164% 111%
deadjournal.com 467,746 38,727 476,683 27,063 102% 70%
blurty.com 835,772 36,496 894,159 22,109 107% 61%
crazylife.org 34,537 1,974 37,973 1,489 110% 75%
aboutmylife.net 26,807 1,825 36,889 1,417 138% 78%
plogs.net 6,983 1,126 7,140 41 102% 4%
weedweb.net 19,379 1,084 23,931 1,038 123% 96%
journalfen.net 5,230 596 7,885 562 151% 94%
insanejournal.com 6,605 543 13,042 888 197% 164%
socialjournal.com 5,255 189
needlesspanic.com 26,515 142 26,785 95 101% 67%
minilog.com 8,774 120 9,403 35 107% 29%
blog.mweb.co.za 565 59 969 96 172% 163%
6,287,447 1,517,938 8,718,818 1,671,188 139% 110%

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1 Comments:

mobile blogger said...

just a stickler sort of note - doesn't 100% growth mean doubling? So, if something is at 100 and it grows 100% that should put it at 200? Seems like the table isn't quite right...

1:23 PM  

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