One Third of Online Adult Americans Know Blogs
WASHINGTON (CNN): via Bloggers Blog:
My first reaction: Only adults? Diarists trend young. If you're worried about the future of newspapers or television news, start surveying the young, the mobile phone users, and the wired.More than three-quarters of Americans -- 76 percent -- said they use the Internet, but only 26 percent said they were "very familiar" or "somewhat familiar" with blogs. ... Just 7 percent of adults said they read blogs at least a few times per week, according to the CNN/USA Today/Gallup poll. Forty-eight percent said they never do. ... The poll was based on telephone interviews of 1,008 American adults carried out February 25-27. It has a margin of error of plus-or-minus 3 percentage points.
Findings:
- 1/3 adult American Internet users are familiar with blogs
- 1/10 are regular readers.
Separately, the Pew Internet & American Life Project reported yesterday that blogs were big in the 2004 election. Part of an overall trend toward using and trusting online news sources and using the net for conversation about politics. Acrobat files of the summary, the report, and Michael Cornfield's interpretation.
1 Comments:
There are methodological reasons why most surveys of all kinds concentrate on adults, not kids. For what it is worth, the latest Pew survey on this for which data was made public (May 2003) only studied 18 and over as well but there were more blog readers aged 30-49 than those 18-29. (Because there are more younger people online than older, this skews the results - 17% of 18-29 year olds who are online read blogs compared to 11% of online 30-49 year olds).
I wish that a poll would ask which kind of weblogs these people were visiting.
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