Survey of BlogAds' Blog Readers: getting older, richer, more female

Henry Copeland reports BlogAds second annual survey of blog readers is over. Early findings:

• 75% are over 30 years old (up 16%)
• 43% had family incomes greater than $90,000 (up 3%) (margin of error?)
• One reader in five is a blogger
• 1.7% are CEOs
• 44% spend more than $500 for air tickets
• 86% purchased music online
• 75% are men (down 4%) (margin of error?)
• Half found blogs their most useful source of news and opinion
• 4.8% listen to podcasts weekly
• 28% use RSS to read blogs

Not exactly typical. These are mostly readers of blogs which carry BlogAd advertising, so it is not a sample of the whole blogosphere.