American readers say blogs are mainstream
UNITED STATES: Steve Rubel summarizes a key finding from a recent survey of the general public:
- 30% of those surveyed read blogs. That's a lot, people.
- The majority, 52% of those surveyed, said bloggers should have the same rights as traditional journalists, while 27% did not express an opinion. Whoa!
- A minority, 39%, said that they found blogs less credible than newspaper articles. However an additional 32% said they either did not know or had no opinion. To me, this means that there is an opening for bloggers to be respected.
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