AECWorkForce Magazine: Getting the most out of your web site

Saman Chaudry of ZweigWhite is singing our song:

In our never-ending search for star employees, design firms have become used to the process of struggling, fighting, out-bidding and most of all, paying to fill our critical open positions. It's been so hard for so long, even a softer economy hasn't made it much easier. Good people are still employed and hard to attract.

We've become so accustomed to this struggle, we neglect the easiest place to start once a critical hiring need has been identified: the firm web site. This is the first place potential employees will look for information on your firm, and you want to make the most out of that interest.

Five tips:

1. Make it simple.
2. Make it punchy.
3. Describe the culture.
4. Always accept applications.
5. Mention benefits.

Just scratches the surface, but the attention is well placed. Does anyone return a call or show up for an interview without checking the web site first?