Chat rooms convert visitors to employees.

Business 2.0 reports about GoArmy.com:

The site's chat room is hosted by online recruiters. There, anonymous teens can ask questions like "Am I too fat?" It's turned out to be a huge driver: On average, 750 people chat each day. Of those, 10 percent end up enlisting.

Take aways:

• It pays to really talk with human beings.
• Anonymity makes job seekers feel safer.
• Safety encourages candor.
• Immediacy matters.
• Communicate like your customer: using their forms, media, language, cultural references.
• Communicate as yourself: authenticity is everything.