The Global 500 Recruit From Their Home Page
iLogos Research updated their Global 500 Web Site Recruiting Survey. 94% have career sites. The same across major regions (Europe, Asia, Americas). Some sectors have higher adoption than others:
Why the difference? Could it be relative sector dependence on Internet recruiting? The high cost of job advertising? Perceived availability of workers using the web? (lagging reality?)
- 100% of companies in the Healthcare, Transportation, and Wholesale sectors
- 98% of companies in the Manufacturing sector
- 97% of companies in the Consumer sector
- 92% of companies in the High Tech sector
- 91% of companies in the Natural Resources, and Utilities sectors
- 90% of companies in the Financial sector
The Other Diversity. Also notable, three percent of the worldwide workforce live in countries not their own, mostly in their home region. The web can help with cross-border and multi-cultural recruiting. Missed opportunity: Most United States employer sites do nothing to recruit locally in multiple languages. Neither do they market to U.S. subcultures. This despite the ten percent of the legal workforce that speaks Spanish, French, German, Italian, and Chinese at home. Pepsi advertises on Telemundo. What's keeping you from speaking the languages your workforces speak?


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