OK so the latest iLogos study shows that 94% of the 500 largest companies use the careers page of their web site to recruit. What about the gazillion other companies out there? Who's studying that? Or do those numbers get included when Gartner of someone else does their penetration report?Studies follow sponsorship.
In any case it's not newsworthy per se. It's more of a cool statistic that says, "Yes we're going in the right direction but does anyone know what we're supposed to do when we get there?" It reminds me of the Simpsons when Homer decided he needs to be on the internet with the Supermegacollossalwhatever company and says "Hmmmm, the internet eh"? and once he decides on the company name and sets up his desk and get's his pencils all sharp (and uses a stick of butter to stick them in!) he sits there and wonders what to do next.[Shameless Plug] If you want to shape candidate behavior, you need a clear picture of how your career site is experienced. Candidate Voice measures how well your site performs, analyzes for patterns and priorities, and drafts your workplan. If you're doing fine, you may even earn the Candidate Voice Certificate, a web badge that stands for your commitment to being a great place to seek work. [/ Plug]
Truth of the matter there are only a handful of those companies Human Capital department (HR) who get it enough to really make good use of the real estate they are given online. Eventually you have to actually do more than just post positions online. It's the whole approach that makes you successful. A tool is just a tool. Anyone can pick up a hammer. The question is are you using it to crack open walnuts or are you building the foundation you need to really succeeed online.