Are you sending the right messages?

I grew up on Gilbert and Sullivan operettas, especially The Pirates of Penzance. One of the funniest songs in the bunch is the When the Foeman Bares His Steel (MIDI File). Trying to encourage some rather frightened local constables to chase pirates, Mabel sings: 

Go, ye heroes, go to glory,
Though you die in combat gory,
Ye shall live in song and story.

Go to immortality!

Go to death, and go to slaughter;
Die, and every Cornish daughter
With her tears your grave shall water.

Go, ye heroes, go and die!

The police protest:

Though to us it's evident,
These attentions are well meant,
Such expressions don't appear
Calculated men to cheer
Who are going to meet their fate
In a highly nervous state.

Edith and the girls, not listening, continue:

Go and do your best endeavour,
And before all links we sever,
We will say farewell for-ever.
Go to glory and the grave!

Go to glory and the grave!
For your foes are fierce and ruthless,
False, unmerciful, and truthless;
Young and tender, old and toothless,
All in vain their mercy crave.

Not exactly King Henry's rousing Saint Crispin's Day Speech.  

Is your career site:

1. Consistent with the goals of its visitors?
2. Helping you listen and converse with them?
3. Producing the attitudes, expectations, and behavior you need?

If not, why not? What three things can you do in 30 days to change that?