Wednesday, July 30, 2003

5 Quick & Dirty Clues your site needs an accessibility makeover.

90 second reality check: Is your site abusing the visually impaired?
  1. Opaque Pictures. Hover your mouse over pictures on the page (don't click). Did a little text show up next to your mouse describing the picture? If not, -1.

    • The descriptions are called "alt text". Browsers for the visually impaired can read them aloud.

  2. Fixed Type. Look at the size of the text on the page. Then use your browser to view the type bigger (In Internet Explorer: View | Text Size | Largest). Did the type get bigger or stay the same? If the same, -1.

    • Let the viewer choose what size works best for them.

  3. Additional Link Text. Put your mouse in your browser's address block. Press the Tab key until a link is highlighted. Look in the bottom left corner of your browser's status bar or see if text pops up if your mouse hovers over links. Is the link described? If not, -1.

    • Make it easier for the visually impaired to understand why they should click on a link by describing it.

  4. Invisible Eye Candy. Is there cute animation or moving pictures? -1.

    • The blind can't see the pretty pictures or flash animations, and those with some attention deficits find movement impossibly distracting.

  5. Buried Navigation. Is the main navigation menu the first thing you Tab to on the page? If not, -1.

    • Web pages are two dimensional but sound is linear. English language browser software reads from upper left to upper right, block by block. Put the main choices where users will first encounter them.

How did your career site home page score?

  •  0. Perfect score! Send thank you notes to your CIO and webmaster.
  • -1. Pretty good.
  • -2. You have minor problems. Schedule an accessibility audit and makeover.
  • -3. Ouch.
  • -4. Run, don't walk. The tip of the iceberg. Your site undoubtedly is setting you up for litigation hell.
  • -5. Escalate now. Call legal. Call your webmaster and her boss. Call me.

Further reading: